top of page


Passionate About How We Learn

Welcome to Socelor, where learning is at the center of your experience. Our mission is to provide accessible and affordable learning to anyone, anywhere. As one of the world's leading scholars on The Science of Learning, Professor Martin (just Jesse - more about him below) has spent decades developing the ideal way to translate what we know about learning into how we can best help you learn with a focus on Abstract Cognitive Enablers (ACEs) or higher-level thinking skills. Whether you're looking to develop your ACEs, advance your career, or simply explore a new subject, we have courses for you. With experienced instructors and engaging content, our courses are designed to inspire and empower you to achieve your goals.

Little girl

With the distinct possibility that AI will eventually have advanced thinking skills, it is more important than ever to develop your ACEs to remain relevant in tomorrow's world. You may have some of the ACEs that are learned at Socelor, but what will make you powerful is developing them together and learning to synergize them seamlessly into the most powerful thing found in our world today - the highly developed human mind. At Socelor our entire focus is on unleashing your human potential. Not through some gimmick or game, but through the tried and tested methods based on The Science of Learning that have made humans the dominant and the most versatile species on the planet. I am not ready to give up on that yet.

What do We Do

Screen Shot 2023-12-13 at 9.24.19 AM.png

About Jesse

Accomplished Chief Executive Officer and Senior Project Manager with over 25 years of extensive expertise in education and learning.

Dr. Jesse Martin has made significant contributions to academia, currently holding the position of Adjunct Associate Professor at the University of Lethbridge since 2015. In this capacity, he brings his wealth of knowledge and practical experience to the educational landscape, imparting valuable insights to the next generation of professionals. His extensive academic journey also includes a noteworthy tenure at Bangor University, where Dr. Martin served as Professor, Senior Lecturer, and University Manager from 1995 to 2014. Renowned for his innovative teaching and management approach, he played a pivotal role in transforming the School of Psychology from an unviable and slated-for-closure department into the 39th most prestigious and influential department globally. As an executive member, Dr. Martin worked with a management team of three to navigate the challenges, establishing the school as a beacon of academic excellence.

Dr. Jesse Martin is a distinguished cognitive scientist and prolific author, specializing in the Science of Learning and the profound impact of artificial intelligence (AI) on individuals and corporations. With a steadfast belief that AI's true understanding will not surpass human cognition in the foreseeable future, Dr. Martin has dedicated much of his career to exploring how learning can mitigate the profound impact AI is set to disrupt individual lives and how companies can leverage AI for maximum advantage. His insights have garnered recognition from influential figures like Geoffrey Hinton, reinforcing the alignment of his perspectives with the forefront of AI research.


Dr. Jesse Martin recently served as a Senior Project Manager at Alberta Health Services. Dr. Martin's commitment to driving positive change in healthcare aligns with his broader vision of utilizing artificial intelligence to enhance organizational efficiency and outcomes. Simultaneously, Dr. Martin holds the position of Chief Executive Officer at Socelor, a role he has undertaken since 2018. As the CEO, he spearheads the corporate development of Socelor, showcasing his adept leadership skills and strategic vision. Dr. Martin's tenure at the helm of Socelor reflects his ability to navigate the complexities of corporate management, fostering innovation and growth within the organization.


Dr. Jesse Martin's academic journey includes a Ph.D. in Psychology from the University of Wales, Bangor, complemented by an M.Sc. in Psychology from the University of Calgary and a B.Sc. in Psychology from the University of Lethbridge. His contributions to academia have been recognized with honors and awards, including induction into the Academy of Teaching Fellows and the selection by LinkedIn, to be a Top Voice for Education in 2017, a testament to his enduring impact on the field of cognitive science and education.

bottom of page